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A letter from Izzy Freeman - Founder of Izzy's Deli in Santa Monica  


  I was born and raised in Brooklyn, New York. When I was little, I always loved eating at a deli. The big sandwiches, the pickles, the smells and tastes, they were part of my childhood. I dreamt that one day I would own a deli.

    In 1953 I moved to Los Angeles with my family. My dream remained…opening a New York style deli in Los Angeles. As Eleanor Roosevelt once said, ”Nothing happens unless first a dream.” In 1972, through my involvement with City of Hope as a volunteer, I was fortunate to meet Ernie Auerbach, a Santa Monica developer. We discussed the idea of opening a deli in Santa Monica. In August 1973, we opened IZZY’S DELI, the first major deli to open in Los Angeles in the last decade.

    IZZY’S was an immediate success. With enthusiastic customers waiting in lines around the block, it was obvious that Santa Monica was ready for a taste of New York. Our overstuffed sandwiches, homemade soups, fresh roasted turkey, great rye bread, and New York style corned beef and pastrami have made IZZY’S DELI an institution in Santa Monica. Over the years we have received many awards including one for the ‘Best Designed Restaurant.’
izzy's deli santa moninca the deli lama

    IZZY’S is certainly a dream come true. Our quality, service and New York style deli have remained consistent through the years. Our food is prepared by the same family of chefs since 1973. A number of our wait staff have been with us since the day we opened. I am especially pleased to have several second-generation family members now working at IZZY’S.

    IZZY’S DELI is open 24 hours a day, 7 days a week. We were voted the ‘Best All Night Restaurant’ in the Los Angeles area. At almost any time, you might see celebrities, athletes, writers, old friends or, perhaps, new friends. Our Celebrity Wall of Fame is always fascinating to look at and quite a topic of conversation around town.

    Our expert Catering Department will bring the taste of New York to your home, studio or office. IZZY’S meat, fish, cheese, fruit, breakfast and dessert platters are customized to your particular tastes and requests. Just call or fax, we’ll deliver and make you look great!

    Now that you know all about me and the story behind IZZY’S DELI, please be sure to say hello and introduce yourself to me. Thank you for continuing to make my childhood dream a reality!  -  Izzy